75 years ago, the Trulaske family launched a pioneering professional refrigeration business, and a passion was born.
A passion for quality, built to last.
A passion for innovative, eco-friendly technology, always ahead of the curve.
A passion for an end-to-end customer experience, personalized to your needs.
A passion for accelerating the Future of Professional Refrigeration, led by the true experts.
A passion we share every day with customers from Zurich, to Stockholm, to London, to Riyadh to Sydney.
We are dedicated to delivering freshness, on-the-go, at work, at the restaurant, to the home or anywhere in between.
Our passion is what makes True Refrigeration the industry leader today. And tomorrow.
Equipment supplied and actively supported in over 100 countries around the world
75 years of innovation
Quality since 1945
True’s story began in 1945 when Robert (Bob) J. Trulaske returned from WW II. One night while out a bar, Bob had the idea of using electric-powered refrigeration for commercial use. With the help of some family members, the first-ever commercial refrigeration units were born, right in the Trulaske backyard. Today, that same innovation and passion is carried out by Bob’s son, who is the current CEO of True Manufacturing.
From these humble beginnings, we’ve come a long way. True now supply refrigeration equipment to established and emerging chains across the globe.
With offices and facilities in the UK, Germany, Australia and South America, True products can be found in foodservice operations all around the world.
The product of extensive
development & testing
Staying on top
We are leaders in our industry thanks to a business strategy focused on innovation and capital investment in updated facilities and state of the art technologies.
Our products are manufactured using the highest quality materials and the best components, to create commercial refrigeration products of enduring value. We manufacture most parts in-house to ensure quality, and those we have to buy in are purchased from world-class suppliers enabling us to create the most durable and energy efficient refrigeration systems.
Through extensive development and testing, True is balancing hydrocarbon refrigeration systems with the latest in energy efficient components and our own patented technologies, to produce highly efficient and environmentally friendly commercial refrigeration equipment.
Our imperative remains, that any product bearing the True name must be able to maintain consistent, accurate and safe storage temperatures, even in the most demanding of foodservice environments.
Peace of mind
All True Products supplied into mainland Europe and UK are covered, as standard, by an industry-leading 5 Years Parts & Labour Warranty.
We provide premier after-sale support, for guaranteed peace of mind. Our network of service partners in all regions where our equipment is supplied allows us to provide a faster, more local service, and minimise downtime for our clients.
Reducing Energy Consumption
Building a better tomorrow
Today, every serious operator has targets around sustainability, including energy management programmes to reduce wastage across all sites.
By switching to the latest, most energy efficient equipment available, energy consumption can be considerably reduced, and profitability increased.
Striving to produce products with ever greater energy efficiency, True manufacture several of the most energy efficient commercial refrigeration products currently available on the market.
By working more closely, we can help you achieve targets to reduce energy consumption, save money, and supply you with a better, more reliable refrigeration products.
